Email Frequency: How Often Should You Email?

"How often should I email?" has no universal answer — but sending too much (unsubscribes, complaints) or too little (they forget you) both hurt. Email frequency is a balance you tune.

Signs you send too much

• Rising unsubscribes and spam complaints.
• Falling open and click rates per send.

Signs you send too little

• People forget they signed up and mark you as spam.
• Re-engagement gets harder each time.

Let subscribers choose

A preference center — weekly vs monthly, topic choices — keeps people who would otherwise unsubscribe. Choice beats guessing.

Test your cadence

Try a frequency for a few weeks and watch engagement and unsubscribes. Sendersy's preference center and analytics make this easy to dial in. Start free.