Email Click-Through Rate: How to Get More Clicks
What a good CTR looks like, why it beats open rate as a signal, and concrete ways to get more readers to act.
Click-through rate is the share of recipients who clicked a link. Now that opens are unreliable, CTR is the cleaner signal of whether your email actually worked.
One clear call to action
Every email should ask for exactly one thing. Multiple competing CTAs split attention and lower clicks on all of them.
Make the button obvious
- Use a real button, not a buried text link.
- Write action verbs: "Get the template", not "Click here".
- Place the primary CTA above the fold and repeat it once at the end.
Send email that actually lands in the inbox
API and visual editor, SPF/DKIM/DMARC out of the box, analytics and warm IPs. Free tier — 200 emails/month, no card required.
Relevance drives clicks
A perfectly designed button still fails if the offer does not match the reader. Segment your sends so the CTA is something that segment actually wants.
Track every link
Sendersy tracks clicks per link and per campaign, so you see exactly what pulls. Start free and watch your CTR.
Writes about campaigns, segmentation and automation. Ran email programs for SaaS and e-commerce.
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