GDPR and Email Marketing: Consent Done Right
A plain-language guide to collecting, recording and honoring consent for email under GDPR — without killing your list growth.
GDPR is not anti-email — it is anti-spam. If you collect consent honestly and let people leave easily, compliance and good deliverability point the same direction.
What consent must be
- Freely given — no pre-ticked boxes, no forced bundling.
- Specific — clear about what they will receive.
- Recorded — store when, how and what they agreed to.
Make leaving easy
A visible unsubscribe link and prompt processing are required — and they reduce spam complaints, which protects your sender reputation.
Send email that actually lands in the inbox
API and visual editor, SPF/DKIM/DMARC out of the box, analytics and warm IPs. Free tier — 200 emails/month, no card required.
Data rights
Be ready to export or delete a contact's data on request. Keep your list and consent records somewhere you can actually query.
Compliant by design
Sendersy adds unsubscribe handling and a preference center, and runs servers in the EU and Russia for data residency. Start free.
Пишет про рассылки, сегментацию и автоматизацию. Запускала email-программы для SaaS и e-commerce.
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