Use cases / E-commerce / Marketplaces
Email for e-commerce
Order confirmations, shipping notices, abandoned cart — without a tangle of integrations
An online store sends dozens of email types: order confirmation, shipping status, receipt, abandoned cart, review follow-up. Sendersy bundles the API, templates and drip workflows in one subscription.
Pain points
- 1.Order-confirmation and receipt templates from scratch — weeks of designer + dev work.
- 2.Abandoned-cart drip needs an event system: trigger on cart abandonment, wait 1 day, send reminder, wait 2 more, send final discount.
- 3.Russian payment cards do not work with many ESPs, and customer data must be stored in RU (152-FZ).
How Sendersy solves it
- Order confirmation template in the gallery: items table, total, tracking CTA. Clone in one click.
- Drip workflows in UI: trigger → wait 1d → send template. Worker advances every minute.
- UnitPay (cards + T-Pay), RU + EU residency, 152-FZ ready.
What the integration looks like
ts
// On order placed:
await sendersy.emails.send({
from: 'Acme Shop <orders@acme.com>',
to: order.customer_email,
template_id: 'order-confirmation',
variables: {
name: order.customer_name,
order_number: order.id,
order_total: `$${order.total}`,
order_items_html: renderItems(order.items),
tracking_url: `https://acme.com/track/${order.id}`,
},
tags: [{ name: 'category', value: 'order' }],
})
// Then enrol into abandoned-cart workflow only if no purchase in 1 day:
await sendersy.workflows.start('abandoned-cart-day-1', { contact_id })Frequently asked
Shopify / WooCommerce support?
Via webhook events you can catch order.created, abandoned.cart, then POST /v1/emails. First-class connectors are on the roadmap.