Transactional vs Marketing Email: Keep Them Separate
The difference between transactional and marketing email, and why mixing them on one domain risks your most critical messages.
Transactional email is triggered by a user action (receipts, resets). Marketing email is promotional and sent to many. They have different goals — and should never share a sending reputation.
Why separate them
A newsletter that earns unsubscribes and complaints should never threaten the delivery of a password reset. Mix them and one bad campaign can stop critical mail from arriving.
How to separate
- Use distinct subdomains, e.g.
mail.for marketing. - Keep separate sending streams or IP pools.
- Authenticate each subdomain independently.
Send email that actually lands in the inbox
API and visual editor, SPF/DKIM/DMARC out of the box, analytics and warm IPs. Free tier — 200 emails/month, no card required.
Different rules apply
Transactional mail goes to one consenting user and rarely needs marketing-style unsubscribe; bulk marketing always needs an unsubscribe link and consent. Keeping them apart keeps you compliant too.
One account, two streams
Sendersy lets you run transactional and marketing as separate streams under one account and dashboard. Start free.
Строит инфраструктуру отправки Sendersy. Десять лет занимается доставляемостью, SPF/DKIM/DMARC и репутацией IP.
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