Email Marketing for E-commerce: The Flows That Drive Sales
The core automated flows every online store should run — welcome, cart, post-purchase, win-back — and how they compound.
For online stores, email marketing is the highest-margin channel you own. The wins come less from one-off campaigns and more from a few automated flows that run forever.
The core flows
- Welcome — introduce the brand, deliver a first-order incentive.
- Abandoned cart — recover the sale that almost happened.
- Post-purchase — confirmation, shipping, then cross-sell.
- Win-back — bring lapsed buyers back.
They compound
Each flow runs automatically against every customer who qualifies, so revenue grows as your traffic grows — no extra sending effort.
Send email that actually lands in the inbox
API and visual editor, SPF/DKIM/DMARC out of the box, analytics and warm IPs. Free tier — 200 emails/month, no card required.
Mind transactional separation
Order confirmations and shipping updates are transactional; keep them on a clean stream so promo unsubscribes never threaten a receipt's delivery.
Build the flows
Sendersy triggers these flows from store events and designs each email visually. Start free and turn on your first flow.
Про триггерные цепочки, онбординг и метрики. Считает, что хорошее письмо — это вовремя отправленное письмо.
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