Drip Campaigns: A Beginner’s Guide to Automated Email
What a drip campaign is, the sequences worth starting with, and how to set one up without a marketing team.
A drip campaign is a set of emails sent automatically on a schedule or trigger. You build it once, and it nurtures every new contact without you touching send again.
Drip vs broadcast
A broadcast is a one-time message to everyone right now. A drip reacts to the individual — when they signed up, what they did — so each person gets the right email at the right moment.
Start with these
- Welcome drip — 3 emails introducing your product.
- Onboarding drip — guide users to their first success.
- Re-engagement drip — win back the quiet ones.
Send email that actually lands in the inbox
API and visual editor, SPF/DKIM/DMARC out of the box, analytics and warm IPs. Free tier — 200 emails/month, no card required.
Keep the logic simple
Trigger, optional delay, send, repeat. Add conditions ("did they click?") only once the basic flow runs. Over- engineering is the most common reason drips never launch.
Build it visually
Sendersy lets you drag steps, delays and conditions into a flow and run it against your segments. Start free and launch your first drip this week.
Про триггерные цепочки, онбординг и метрики. Считает, что хорошее письмо — это вовремя отправленное письмо.
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