BIMI: Get Your Logo in the Inbox
What BIMI is, what it requires (DMARC enforcement and often a VMC), and whether it is worth setting up.
BIMI (Brand Indicators for Message Identification) puts your verified logo next to your emails in supporting inboxes. It is part branding, part trust signal.
What it requires
- DMARC at enforcement (
p=quarantineorp=reject). - Your logo as an SVG Tiny PS file, hosted over HTTPS.
- A BIMI DNS record pointing to it.
- Often a Verified Mark Certificate (VMC) for Gmail and others.
Is it worth it?
BIMI itself is a small visual win, but the prerequisite — DMARC at enforcement — is the real prize. Getting top=reject protects you from spoofing and is good hygiene regardless.
Send email that actually lands in the inbox
API and visual editor, SPF/DKIM/DMARC out of the box, analytics and warm IPs. Free tier — 200 emails/month, no card required.
The order of operations
Do not chase BIMI first. Nail SPF, DKIM and DMARC, ramp DMARC to enforcement, then add BIMI as the cherry on top.
Start with the foundation
Sendersy gets your authentication and DMARC alignment right, which is most of the BIMI journey. Add your domain free.
Строит инфраструктуру отправки Sendersy. Десять лет занимается доставляемостью, SPF/DKIM/DMARC и репутацией IP.
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