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The Best Time to Send Email (and How to Find Yours)

Generic “best time” charts are a starting point, not an answer. Here is how to find the send time that works for your list.

Elena Vasilyeva
Редактор по email-маркетингу
24 апреля 2026 г.5 мин чтения

Everyone wants the best time to send email. The honest answer: it depends on your audience, and the only way to know is to test. But there are sensible starting points.

Reasonable defaults

  • B2B: mid-morning on Tuesday–Thursday tends to work.
  • B2C: evenings and weekends often beat work hours.
  • Avoid Monday morning floods and Friday afternoon drop-off.

Mind the time zone

"10am" means nothing across a global list. Send relative to each subscriber's local time so everyone gets it at a sensible hour.

Sendersy

Send email that actually lands in the inbox

API and visual editor, SPF/DKIM/DMARC out of the box, analytics and warm IPs. Free tier — 200 emails/month, no card required.

Test your own data

Split a campaign across two or three send times and compare opens and clicks over a few sends. Your list's pattern beats any industry chart.

Schedule by timezone

Sendersy supports timezone-aware scheduling, so a single campaign lands at the right local hour for each subscriber. Start free.

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Elena Vasilyeva
Редактор по email-маркетингу

Пишет про рассылки, сегментацию и автоматизацию. Запускала email-программы для SaaS и e-commerce.