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#metrics
Email marketing
Email Open Rates in 2026: Benchmarks and How to Improve Them
What counts as a good open rate, why Apple Mail Privacy changed the metric, and practical ways to get more people reading.
Elena VasilyevaMay 30, 20266 min
Email marketingEmail Marketing Metrics That Actually Matter
Which email metrics to track, which to ignore, and how to tie them to revenue instead of vanity.
Elena VasilyevaApr 12, 20266 min
Email marketingEmail Open Tracking: How the Pixel Works (and Its Limits)
How open tracking works, why privacy features broke it, and what to measure instead for an honest read on engagement.
Elena VasilyevaMar 29, 20265 min