Re-Engagement Emails: Win Back Dormant Subscribers
How to build a win-back sequence that revives inactive subscribers — or cleanly removes them to protect deliverability.
Subscribers go quiet. A re-engagement email sequence gives them one last reason to come back — and tells you who to remove so your inactive contacts stop dragging down deliverability.
When to trigger it
Define "dormant" for your business — often no opens or clicks in 60–90 days — and trigger the sequence automatically when someone crosses that line.
A three-step win-back
- Reminder: "We miss you" with your best value.
- Incentive or ask: an offer, or "still want these emails?"
- Goodbye: "We will stop emailing unless you click."
Send email that actually lands in the inbox
API and visual editor, SPF/DKIM/DMARC out of the box, analytics and warm IPs. Free tier — 200 emails/month, no card required.
Then actually remove them
If they do not re-engage, suppress them. Mailing people who ignore you trains providers to file you under spam — pruning the dead weight lifts everyone else's inbox placement.
Automate it
Sendersy can trigger win-back flows on inactivity and auto-suppress non-responders. Start free.
On drip flows, onboarding and metrics. Believes a good email is a well-timed email.
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