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Integrating an Email API: A Practical Checklist

Everything to get right when you integrate an email API — keys, retries, webhooks, suppression and testing — in one checklist.

Mark Tihonov
Developer relations, API
April 8, 20266 min read

Integrating an email API is more than one POST request. Here is the checklist that separates a demo from a production integration.

Before you send

  • Store the API key in an env var — never in code or the client.
  • Verify your sending domain and confirm SPF/DKIM/DMARC pass.
  • Use a verified from-address on your own domain.

In the send path

  • Send an Idempotency-Key so retries never duplicate.
  • Retry on 5xx with backoff; do not retry on 4xx.
  • Log the returned message id for tracing.
Sendersy

Send email that actually lands in the inbox

API and visual editor, SPF/DKIM/DMARC out of the box, analytics and warm IPs. Free tier — 200 emails/month, no card required.

After you send

Subscribe to webhooks for delivered, bounced and complained events, and auto-suppress bad addresses. Verify webhook signatures and make the handler idempotent.

Test like production

Use a sandbox or a test address, then send to real Gmail/Outlook inboxes before launch. Sendersy ships a free tier, signed webhooks and clear docs for exactly this. Start free.

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Written by
Mark Tihonov
Developer relations, API

Explains how to send email from code. Loves clean SDKs, idempotency and sane webhooks.